We help medical practices leverage price transparency healthcare data to renegotiate payor contracts, drive growth, and improve patient care.

Providers care for patients.
Payorology cares for providers.

We help medical practices leverage price transparency data to grow.

Why this matters

Payors have known what they’re paying everyone.
Until recently, you didn’t.

For decades, payor rate data was invisible — which meant negotiations were asymmetric by design. Payors came to the table knowing what every comparable practice in your market was being paid. Practices came armed with little more than last year’s contract and a general sense that they deserved more.

The Transparency in Coverage rule changed the information landscape. Payors are now required by law to publish their negotiated rates — every CPT® code, every provider, updated monthly. The data is out there.

The question is whether you can actually use it. 

Why this matters

Your payor has known what it’s paying everyone.
Until recently, you didn’t.

For decades, payor rate data was invisible — which meant negotiations were asymmetric by design. Payors came to the table knowing what every comparable practice in your market was being paid. Practices came armed with little more than last year’s contract and a general sense that they deserved more.

The Transparency in Coverage rule changed the information landscape. Payors are now required by law to publish their negotiated rates — every CPT® code, every provider, updated monthly. The data is out there.

The question is whether you can actually use it. 

Price transparency data can be confusing. We are always here to help.

How we work

More than a portal.
Your price transparency department.

Payorology builds clients a curated, specialty-specific portal customized to their needs. What makes it different from every other portal on the market is what’s been done to the data before you see it — and who’s available when you have a question.

Every rate in your portal has been vetted and verified against what you’re actually being paid, to the penny. We don’t feed you raw machine-readable file data and let you sort out what’s reliable. Before we show you a single benchmark, we confirm our data against your actual remittances. That verification step is the reason our clients trust what they see.

And when the data raises questions — because price transparency data is messy, complex, and not self-interpreting — we answer them. Which codes are truly comparable? What does that rate spread mean for your negotiation? What should you actually ask for, and how should you frame it? We’re not a software subscription you figure out on your own. We’re the team that tells you what it all means.

Our clients don’t think of us as a software vendor. They describe us as their price transparency department — an expert capability that happens to sit outside their org chart.

Price transparency data can help level the playng field in your contract negotiations with payors and partners.

 

 

 

 

 

 

 

 

 

 

What surrounds the portal matters.

Generic data access and a curated, expert-supported specialty-specific portal are not the same offering.  It’s not about the data, it’s about the insights.

Capability Self-Serve Platform Payorology
Access to raw payor rate data
Data vetted and verified against client’s actual rates
Specialty-specific analytics 
Expert team to interpret and contextualize data
Support for live negotiation strategy
Custom research for M&A, expansion, partnerships
Functions as an extension of your team

What surrounds the portal matters.

Generic data access and a curated, expert-supported specialty-specific portal are not the same offering.  It’s not about the data, it’s about the insights.

Capability Self-Serve Platform Payorology
Access to raw payor rate data
Data vetted and verified against client’s actual rates
Specialty-specific analytics 
Expert team to interpret and contextualize data
Support for live negotiation strategy
Custom research for M&A, expansion, partnerships
Functions as an extension of your team

“Our payor contracting team has done a wonderful job. … And we’re working with a new group that’s really helped give us some intelligence on a market by market, city by city, even clinic by clinic basis. I just want to give a shout out to them, the team at Payorology. Mitch and his team, a wonderful job for us and with us helping to address some of these market challenges and we are making progress. So I’m very encouraged by that.

Q1 2025 USPh Earnings Call   (NYSE: USPH)

Christopher J. Reading, PT
CEO and Chairman of the Board of Directors, U.S. Physical Therapy, Inc.

Having this data from Payorology has been amazing in dealing with the insurance companies to help even the playing field when negotiating for fair rates.  I highly recommend them.  They have been incredibly great to work with.  Trying to get this data yourself is almost impossible!  Thank you Payorology! 

Dr. Mylissa Graber

Complete visibility into the rates of other practices and health systems have absolutely led to rate increases from normally inflexible payors, but we use the data for more than just contracting.  It’s also a great tool in our recruitment toolbox – it assists with generating acquisition terms and can help our teams demonstrate the value of joining our group as we look to recruit the next generation of physicians and providers.

David Zeman
Chief Strategy Officer, ENT and Allergy Associates, LLP

Payorology is a real life Robin Hood.  We had not received an increase from a specific payor in well over a decade, but with their insights that changed.  By working together with Payorology,  we achieved the very best outcome available to us.
Rick Lybbert

The access to invaluable, transparent, market data gave us a competitive advantage and it allowed us to craft a quick, comprehensive strategy in half the time!

Ashley Giles
VP of Contracting, Credentialing & Reimbursement, U.S. Physical Therapy, Inc. (NYSE: USPH)
if you have questions about how to best leverage price transparency data, reach out! We are happy to help.

Get started

Let’s start with your own rates.

Before we show you what comparable practices are being paid, we verify your rates against what you’re actually receiving — to the penny. That first step is free, and it shows you exactly what our data quality looks like.

If the numbers tell a story worth acting on, we’ll tell you what we see and where the opportunity is. No pressure.