Privacy Policy
Last updated: November 10, 2025
1. Introduction
Welcome to Payorology (“we”, “us”, “our”). We provide healthcare payor‑contracting and price‑transparency data services for medical practices.
This Privacy Policy describes how we collect, use, disclose, and protect your Personal Information when you visit our website https://payorology.com/ (the “Site”) and use our services.
By accessing or using the Site or our services, you agree to the collection and use of information in accordance with this Policy.
2. Information We Collect
We may collect the following types of information:
• Personal Information you provide: When you fill out contact forms, request demos, subscribe to newsletters, register for services, we may collect your name, email address, phone number, practice name, practice website, job title, and any other information you choose to provide.
• Automatically collected information: When you visit the Site, we may automatically collect certain technical information using cookies, web beacons, and similar technologies — for example your IP address, browser type/version, device identifier, operating system, pages you view, how long you stay, referral source, and the actions you take on the Site.
• Third‑Party Information: We may obtain information about you from third‑party services (for example analytics providers, advertising networks, or publicly available sources) and combine it with information we collect directly or automatically.
3. How We Use Your Information
We use your information for purposes including:
• To respond to your inquiries, provide our services, manage your account, deliver requested information or products.
• To analyze usage of the Site, improve our website, products, and services, and personalize your experience.
• To communicate with you about updates, marketing offers, and other information we think may interest you (you may opt‑out).
• To comply with legal obligations, enforce our Terms of Service, detect and prevent fraud, security incidents or misuse of our services.
• To enable other business purposes such as analytics, internal research, and strategic development, consistent with this Privacy Policy.
4. Sharing and Disclosure of Information
We may share your information as follows:
• Service providers: Vendors, consultants, and other service providers who perform services on our behalf (hosting, analytics, marketing, payment processing).
• Business transfers: In the event of a merger, acquisition, joint venture, sale of assets, or bankruptcy, your information may be transferred to a successor entity.
• Legal & safety‑related disclosures: If required by law or to protect our rights, property or safety of our users, the public or others.
• Aggregate or anonymized data: Shared in aggregated or de‑identified form that cannot reasonably be used to identify you.
• With your consent: We will share your information for other purposes only with your consent.
5. Cookies and Similar Technologies
We use cookies and similar tracking technologies to improve the functionality and performance of our Site, analyze website traffic, and understand usage patterns.
Cookies are small data files stored on your device that help us recognize you and your preferences.
You can manage or delete cookies through your browser settings. For more information, please refer to your browser’s help documentation.
6. Data Security
We implement reasonable administrative, technical and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration or destruction.
However, no system is completely secure. You should also take steps to protect yourself (e.g., choose strong passwords, avoid sharing access).
If a data breach occurs, we will follow applicable law in notifying you and the appropriate authorities.
7. International Transfers
Your information may be transferred to — and processed in — countries other than the country you reside in, where our service providers or us operate.
By using the Site or providing your information, you consent to such transfers and processing under this Privacy Policy.
8. Children’s Privacy
Our Site and services are not intended for children under the age of 13.
We do not knowingly collect Personal Information from children under 13.
If you believe we have collected such information, please contact us to request deletion.
9. Your Choices and Rights
Depending on your jurisdiction, you may have certain rights regarding your personal information, including:
• The right to access, update, correct or delete your personal information.
• The right to restrict or object to some processing of your information.
• The right to receive a copy of your information in a portable format.
• The right to withdraw consent where processing is based on consent.
• The right to opt‑out of marketing communications.
To exercise your rights or make a request, please contact us at the information below. We may ask you to verify your identity. We will respond in accordance with applicable law.
10. Third‑Party Links and Services
Our Site may contain links to third‑party websites, applications or services that are not owned or operated by us.
We are not responsible for their privacy practices and encourage you to review their privacy policies.
11. Third‑Party Analytics and Advertising
We may engage third‑party analytics (such as Google Analytics) or advertising services to analyze how visitors use the Site and to deliver targeted advertising.
These services may use cookies or other identifiers. You may learn more about Google Analytics data practices here: https://policies.google.com/technologies/partner-sites.
We also use Google’s reCAPTCHA on certain forms; information collected by reCAPTCHA is subject to Google’s Privacy Policy.
12. Retention of Data
We retain Personal Information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
When we no longer need your information, we will delete or de‑identify it.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
We will post the new version on the Site with a revised “Last updated” date.
You are advised to review this Policy periodically for any changes.
Your continued use of the Site after changes become effective constitutes your acceptance of the updated Policy.
14. Contact Information
If you have questions about this Privacy Policy, wish to exercise your rights, or would like to request deletion of your personal information, please contact us at:
Payorology
1700 Northside Drive NW, Suite A7 PMB 3458
Atlanta, GA 30318
Email: info@payorology.com
Phone: (551) 310‑3651